The idea for Chewbeads began in 2009, shortly after the birth of Lisa and Eric Greenwald's son. Like most babies, he loved to put everything in his mouth and Lisa's necklaces were a favourite. As a veteran of the fashion industry, she used her collection of necklaces and bracelets as inspiration and set out to create soft, non-toxic jewelry, which was colourful, chic and, above all else safe. Hence, Chewbeads! Today, the Chewbeads family has grown to include safe, non-toxic teethers and toys that parents and children can enjoy and feel good about.