About Us

Fulton Sales/ALCA Distribution is Canada’s fastest growing distributor of baby and children’s products. We sell and distribute a wide array of products to national as well as independent retailers across Canada and have developed a significant presence in the apparel, gear, footwear, maternity, sport and organic markets.

What sets us apart from the competition is our trendy & fashionable brand portfolio, our exclusive distributorship agreements in Canada, our presence in all channels (B2B & B2C) and, perhaps most importantly, our best in class customer service and after sales support.

Our Brief History

Principals Doug and Loretta Fulton first discovered a passion for the baby and children’s industry in 1999 after the birth of their first daughter, Alana. The Fulton’s second daughter, Carla arrived in 2001 and the following year, both Doug and Loretta left their traditional careers to start their own business and pursue their passion for the baby industry.

As parents, they gained firsthand experience of those products available in the baby and children’s market- the good, the bad and the ugly. Like many discerning parents, they sought out better children’s products; ones that were high quality, innovative and fun, as well as environmentally friendly.

The ‘market intelligence’ they gathered in the early years of raising their daughters proved to be extremely beneficial to the business that was to become Fulton Sales/ALCA Distribution.

The company saw its beginnings in the basement of the Fulton residence in South Surrey, British Columbia but growth has been such that the company has since moved not once but twice, and is now based in a purpose-built distribution centre, employing over twenty team members.

Doug and Loretta have always been keenly aware of the importance of customer service not just to win and retain customers but to ensure longevity in the business. They have made sure that the company consistently provides value-add products and services as well as ensuring that retailers receive the best after-sales customer service support.

This philosophy has paid off and today Fulton Sales is one of the top distributors of children’s products and accessories in Canada.